Fees and Services
Q: What do I get in return for my franchise fee?
Pre-Opening Turn-Key Services
As a new business owner, you will never be on your own. We will provide you assistance with all the tasts involved in getting started, including:
• Location search and lease negotiation
• 2 week Franchisee training
• Floor plan lay-out
• Pre-opening budget projections
• Sourcing and ordering store fixtures and signage
• Sourcing and ordering inventory mix
• Merchandise & in-store displays
• Planning Grand Opening – Marketing & PromotionProduct Branding
Not unlike many other national retail chains, the Wine Kitz franchise network brings you many marketing and operational advantages. The single most beneficial aspect of being part of a franchise network is brand power.
As a Wine Kitz franchise network, we derive many benefits from the power of the Wine Kitz brand. From coast to coast, customers recognize the Wine Kitz name and associate it with superior product and superior service. They buy our kits and refer their friends and family to our stores because they are confident that our product will consistently deliver outstanding results. People trust the Wine Kitz brand, and that trust translates into a strong customer base, an extensive referral network, a steady stream of repeat business and a profitable bottom line for our franchisees.
We stand behind our products with an unconditional guarantee because we are confident in the exceptional quality of our wine kits and the exceptional results they produce for our customers.
Wine Kitz offers the best wine kits on the market because we are committed to…
• Expert selection of juice and concentrates
• Detailed attention to sanitation procedures
• Stringent quality control
• Superior recipes developed to commercial wine standards
• Rigorous winemaking procedures
• Exceptional customer serviceProtected Territories
Your Wine Kitz franchise will have a defined territory that will provide you with some peace of mind and allow you to develop your investment to its greatest potential.
Q: What do I get in return for my monthly royalty fees?
Regional Director (RD)
Primary contact: Regional Directors are the primary contact in the Wine Kitz franchise organization. Each RD is assigned to a specific geographic area and is the main contact for all the franchisees in that area.
Personal business coach: RD’s are valuable resources and will work with franchisees to maximize the potential of the franchised Wine Kitz business. RD’s are the franchisee’s advisor and business coach.
Wine Kitz expert: RD’s understand the complexities of the retail wine industry. They have expertise in marketing, merchandising, business management and provincial regulations, as well as detailed knowledge of the Wine Kitz franchise operation. They help plan strategies to reach individual business goals and provide guidance when problems or obstacles are encountered. RD’s should always be contacted when advice, support or information about any issue that affects the franchise business is needed.
Practical advice from a local perspective: RD’s understand current industry trends and the implication they have on the franchise business. RD’s are also familiar with local or regional issues and may assist in monitoring the competitive environment of the franchise business. RD’s will offer practical, useful advice on:
• Marketing and sales
• Products and inventory
• Merchandising
• Local business issues
• Retail competitors
• Business planning
• Point-of-sale basic supportSupport from the Marketing Department
Marketing experts help build your business: The Wine Kitz Marketing Department is committed to helping franchisees market their business successfully. Our marketing team has years of experience creating marketing campaigns and advertisements for print, broadcast, outdoor and electronic media. They also know how to maintain a consistent brand image in all marketing material. Building brand recognition through consistent use of corporate and product identification helps to increase the value of the franchisee’s investment in the Wine Kitz franchise.
Co-op advertising helps you sell more: A co-operative advertising program makes local advertising more effective and helps stretch advertising budgets. It can maximize advertising impact by allowing franchisees to run advertisements more often and purchase more advertising at a reasonable cost.
Co-op advertising subsidizes: When franchisees participate in our co-op advertising program, WKFI will pay 50% of advertising expenses for all qualifying advertisements that are placed in national, regional or local media, up to a maximum of $500 per program. Each year, Wine Kitz offers three co-op advertising programs that run for limited periods during the year.
Interested? Fill out a Confidential Questionnaire.
